Goal
Redesign and digitise the on-site sales journey for a leading German luxury automotive brand at Thailand’s major automotive trade events to improve conversion and ensure regulatory compliance.
Areas covered
Lead customer journey redesign, digital sales tool development, consent and compliance workflow implementation, real-time analytics integration, and on-site enablement across multiple venues.
Outcomes
Increased lead conversions by 50%, achieved full GDPR and PDPA compliance in data capture, and enabled real-time analytics to inform booth operations and product positioning during live events.
Insight Gained
Integrate compliance, usability, and real-time insight into event-based sales environments to unlock measurable conversion and operational performance gains.
Despite their importance, the sales process relied on fragmented, paper-based workflows. Lead details were captured manually, quotations were often handwritten or sent later via informal channels, and follow-up processes varied between sales consultants. This approach created unnecessary friction, reduced conversion potential, and increased exposure to tightening data privacy regulations under GDPR and PDPA frameworks.
The absence of structured digital capture also meant limited real-time visibility. Sales and marketing teams lacked actionable insight during live events, preventing dynamic adjustments to booth operations, campaign messaging, or product positioning.
The solution needed to enhance customer experience, standardise data capture, support immediate quotation generation, and provide real-time analytics to sales leadership.
Based on this assessment, ddx designed and delivered a Digital Sales Kit (DSK), a tablet-based tool enabling structured lead capture, instant quotation generation, and compliant consent management.
The solution embedded GDPR and PDPA-compliant digital consent workflows directly into the customer interaction process, ensuring regulatory alignment without disrupting engagement flow. Real-time dashboards were introduced to provide visibility into lead volumes, customer behaviour, and campaign performance throughout each event.
ddx supported training, operational readiness, and on-site deployment across multiple venues, ensuring sales teams were fully equipped to adopt the new system under live conditions.
All data capture processes achieved full GDPR and PDPA compliance, strengthening customer trust and reducing regulatory risk.
Sales and marketing teams gained access to real-time performance dashboards, enabling dynamic decision-making on booth layout, product placement, and promotional activity during the events themselves. The client successfully transitioned from fragmented, paper-based interactions to a structured, insight-led sales experience aligned with its premium brand positioning.
Ensuring seamless usability while embedding compliance controls reinforced the importance of designing regulation and experience together.
The engagement demonstrated that digitising high-value, in-person sales interactions delivers tangible commercial benefits when compliance, usability, and analytics are integrated from the outset.
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