
Torn: Breathing new life into Organised Crime
27 Organised Crimes delivered

WorkTorn
Balance visual fidelity with strict performance constraints to achieve large-scale asset transformation in a live environment.
Torn is a long-running, text-based MMORPG (massively multiplayer online role-playing game) with more than 60,000 daily active users. Its commercial success depends on sustained player engagement, as the game operates without advertising and relies on optional player donations.
With over 2,000 unique in-game items, all historically represented by static 2D images, Torn faced growing misalignment between asset quality and modern display standards. The challenge was to upgrade these assets to 3D without increasing load times, fragmenting the visual language, or disrupting a live game used by a highly engaged community.
The objective was to design and implement a comprehensive library of 3D item models that would enhance realism and interactivity while remaining lightweight and performant.
The solution needed to support phased rollout, work across different lighting modes, and integrate seamlessly into Torn’s existing systems without impacting load times or gameplay.
ddx worked with Torn to establish clear priorities and a phased delivery model, enabling early rollout while maintaining long-term momentum.
Production began with the most frequently used items, particularly weapons and combat equipment, allowing immediate player exposure and feedback.
Test models were produced and validated to align on design principles, file size constraints and performance requirements. Given Torn’s strict optimisation needs, ddx focused on balancing visual fidelity with small GLB files (the compact 3D model format used on the web) suitable for web delivery. Close collaboration with Torn’s design team ensured a consistent visual language across all assets.
Lighting presented a key technical challenge, as Torn supports both light and dark user interface modes. ddx implemented multiple lighting configurations based on item categories to ensure visibility and clarity across all player settings. For real-world items, detailed research ensured accurate visual representation, while fictional brands were designed to enhance realism across everyday in-game objects.
Torn successfully introduced a new generation of in-game visuals, replacing static imagery with interactive 3D models that enhance realism and player engagement.
The updated assets integrate seamlessly within the live environment and support modern display standards without compromising performance.
The established production pipeline allows for ongoing delivery, enabling Torn to continually refresh existing items and introduce new assets as the game evolves.
The primary challenge was balancing visual quality with strict performance and file size constraints across a large and diverse asset set.
This reinforced the importance of early prototyping, category-based design rules, and close collaboration between design and engineering teams.
The project demonstrated that large-scale visual transformation is most effective when delivered incrementally, with player feedback informing refinement and consistency over time.

General Manager
Runs ddx as General Manager: its commercial performance, its people and what it offers, from transformation and delivery to data and AI enablement. Twenty years delivering digital products and transformation programmes in London and Bangkok, including work for BMW Financial Services, Honda Cars UK and Chivas Regal.

Senior Project Manager
Leads delivery on ddx’s enterprise digital transformation projects, including BMW, Torn, Steps Community and Thailand’s first Salesforce Commerce Cloud implementation, for 6ty Degrees. More than 15 years in software delivery, including at ThoughtWorks and Allianz, and a PMI Agile Certified Practitioner.
Whether you're starting something ambitious or restarting something that's lost momentum, we'd like to hear about it.