Northridge Finance: Building customer loyalty
65+ Years of dealer-led relationships to reimagine
- Status
- Live
- For
- Automotive manufacturers, finance groups and dealer groups
On a book of 100,000 contracts, one more point of retention adds roughly €28m a year. MobilityIQ measures retention, contract by contract, and flags the renewals at risk while there's still time to act.
What it does
MobilityIQ is two products on one data foundation, which links every finance contract to a real customer.
RetainIQ is customer retention intelligence for motor finance. It measures a standard customer retention rate and flags at-risk renewals six, three and one months before the contract ends, so outreach lands before a rival’s quote does. A two-week pilot on an anonymised data extract gives a lender its first true retention rate.
EquityIQ is equity and buyback intelligence for motor finance. It risk-scores every live contract, finds the early buybacks that would turn a profit, and forecasts how electric vehicle legislation will change residual values: what a car is worth when its contract ends.
The Customer Loyalty Programme
The data is half of it. The ddx Customer Loyalty Programme is the other half.
It starts with a Loyalty 360 review of where retention stands, then one to two days on site working the live renewal pipeline with the sales team, then quarterly follow-up. In national pilots it has returned more than 300% on investment.
Start a conversation.
Whether you're starting something ambitious or restarting something that's lost momentum, we'd like to hear about it.